The launch of the new ‘baby’ Jaguar XE, said to be possibly the most important car in the company’s history is set to compete against the highly successful BMW 3 Series, the new Mercedes C-Class and Audi A4.
The star-studded launch at Earl’s Court, London on Monday evening (8th September 2014) also marks a significant boost for the automotive supply chain both here and abroad. It’s the result of an estimated total investment of around £2bn in a purpose – built new factory in the West Midlands by Jaguar Land Rover where the mainly aluminium bodyshell will be made and the car assembled. A new engine plant sited in Wolverhampton also forms part of the overall investment and will be manufacturing the new Ingenium engines.
It is thought that to-date the XE has created almost 3000 new jobs in the UK alone, both at Jaguar Land Rover and throughout its automotive supply chains, and that has to be good news for the industry.
The XE, a compact executive car with an entry price of around £27,000 will go on sale after the 2014 Paris Motor Show in October with first deliveries starting in May 2015.