According to Accenture’s 2014 Christmas Shopping Survey, almost a third of UK consumers plan to increase their spending on holiday shopping this year, with a significant increase in digital spend. Amid signs of greater economic optimism more than a quarter are also planning to spend £250 or more on Christmas Shopping than they did in 2013. So happy shoppers will be pleased to see the Royal Mail reducing parcel delivery costs for the Christmas period and Amazon announcing the launch of its own delivery service.
On the plus side for supply chains, the survey also indicates the trend for consumers to shop for gifts as early as September, so retailers can add some stretch to their supply chain planning and strategy. But with only 26 days between Black Friday and Christmas, regular communication and forecasting between manufacturers, retailers and logistics providers becomes increasingly significant.
While festive shoppers are busy spending, few, apart from logistics and supply chain professionals, probably think of how their Christmas goodies find their way onto shelves or doorsteps. In fact we probably know more about how a turkey arrives on our plates than how Monty the penguin arrives in John Lewis, Westfield.
For us, well 2014 was a record year for us in sales and we also strengthened our management team with two new Directors, who both bring extensive knowledge and a wealth of experience to the brand. So we’ll stay focussed on our ‘work harder, work smarter’ mantra to move forward into 2015.
All that’s left for us to say is:
We hope all our customers, partners, suppliers and anyone else who follows us, have a very Happy New Year and we look forward to working with you in 2015.