How The Logistics Business Is Tackling Big Data

The big data movement is fueling business transformation. Companies that are embracing big data are moving from a rear view mirror approach that uses partial slices of aggregated data in batch, to a forward looking, predictive view of operations which leverages all available data.

Data is widely considered to be a driver of better decision making and improved profitability. Companies that characterised themselves as data-driven companies were on average 5% more productive and 6% more profitable than their competitors.

As firms have recognised the importance of data to decision making, data warehouses have become increasingly inflated. This can lead to a contortion in the validity of data. Essential to the success of a supply chain wanting to aid decision making by utilising the wide range of data it has available, is analysing the information in the correct manner.

“Fundamental to modern data analysis is building both experience in analysing data and becoming deeply engaged with the topic” (Shelly Farnham, Microsoft Research, 2013).

At the Logistics Business we have decided to tackle this topic head on with our collaboration with BOARD. BOARD is an all in one software solution which maximises the efficiency of organisations decision making processes by integrating top Business Intelligence Software (BI) with Corporate Performance Management tools. Chupa Chups Group is one of the world’s largest suppliers of confectionary products and growing year on year at a rate on more than 10%. Their partnership with BOARD gave the firm a tool that would quickly provide users a single, unified view of key departmental information which could be leveraged in sales, finance, operations and across management teams.

In a world in which data management and analysis is critical to the success of any business across industries, BOARD’s business intelligence software can offer businesses the opportunity to differentiate over their competitors though utilising previously abundant data and aiding decision making. The deployment of BOARD in high-end fashion retailer Harvey Nichols bridged the gap between data sources, enabling the firm to improve decision making through more consolidation of previously fragmented data sources.

The first step towards developing a flexible data driven supply chain is understanding that there is no one solution to every business. Instead, it is developing a unique tool for using large data sets that have high velocity and data variety. It is not about stuffing new forms of data into old architectures, it’s about building bespoke organisational capabilities and The Logistics Business partnership with BOARD can enable this.

The partnership between The Logistics Business and BOARD can provide businesses with an integrated software solution alongside 20 years of experience within the supply chain. Combined with giving its clients the opportunity to differentiate, utilising real time data to aid decision making in the correct way.

2nd March 2015