Where would we be without the use of the internet? How often do we log-on and find the server is down, and realise we have no way of finding the information we are looking for. What would happen if, like the volcano in Iceland, the World Wide Web just blew up, and for the foreseeable future we were unable to get on line. How would we cope?
As a consumer we would get in our car, travel to the desired shop, and hopefully be able to purchase the goods we needed. As a business, it would be far more catastrophic. Do we rely on the Internet too much to help with our everyday tasks? The people that had been stranded around the World due to the eruption must have felt desperate. Eventually there were measures put in place to try and get people back home by other modes of transport, but not everyone was that lucky. What would plan ‘B’ be for those who depend on the Internet? Have we become so lazy that we have forgotten what we did pre-1995, before Larry and Sergey, the Stanford computer science grad students, began collaborating on a search engine called BackRub?
The history behind Google is fascinating, google.com/about/company/history/ , but that doesn’t answer the question what would we do as business owners or managers? How much would we rely on Plan ‘B’; would people still get in their cars to travel to make their purchases? And how would we make our stock replenishment orders without the aid of the internet? If the internet was never to recover from a technical disaster, how quickly could a replacement system be put in place? Overnight – highly unlikely. And don’t think this is an impossibility. Although the Internet has a highly resilient architecture (after all much of the early development work was for the military), there are those that predict that future wars could target the internet as a point of weakness for the enemy.
Everyone needs a Plan ‘B’ – what’s yours?