Multichannel Strategies – Connecting Supply Chains with Consumers

Today, there is an increasing disconnect between consumer’s channels of information and their channels of supply. A customer may browse the internet for information before visiting a shop to physically see and touch the product before buying. Alternatively, a customer may check out the product in a shop and then search for the best price on the internet, where they can order at a time that may be more convenient to them and receive the added bonus of free delivery....

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