L’Oreal – Order Processing and Logistics for New Product Launch

New product launches are notoriously stressful and lead to the most testing of times for any organisation. They place pressure on every part of the organisation’s structure and processes. Sales teams are waiting impatiently for the new lines and making early promises to customers; advertising and marketing teams have booked media space and committed to a launch date, whilst production teams are working frantically to complete production set up and finalise all the details of printing and packaging, let alone...

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