11 Steps to Aligning Your Distribution Network for Competitive Advantage

Your distribution network is a key driver of your company’s competitive advantage. A effective network strategy must minimise operating costs, maximise customer service, keep capital investment and risk in check, and provide enough flexibility to adjust to changes in the business. However, choosing the best strategy is as much art as it is science. This article provides a step-by-step guide to help you understand how to develop the a distribution network strategy that your Board will approve.