Questions, questions, questions. But what is the answer?

The world of business is largely about asking the right questions and coming up with the right answers.  It is the process by which we respond to and take advantage of change.  As the rate of change grows and the world becomes an increasingly uncertain place the problem for many is that the questions are becoming harder to answer and the consequences of a wrong answer more serious.  No longer is ‘gut feel’ and past experience a sufficient guide to the future.  So what is to be done? 

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