Greenvale AP Plc

Greenvale AP is one of Europe’s largest suppliers of potatoes. Through member growers, contract growers, seed production and market purchases, it supplies grocery retailers, food processors, wholesalers and other packers, selling over 800,000 tonnes pa. It had grown rapidly through acquisition but was stretched to its limit in fulfilling customer requirements and prevented from reducing its cost base. Through 10 locally managed sites, as many as 30 staff arranged deliveries on behalf of their customers and growers, dealing with any service issues in an ad hoc way. Consequently, there was no overall picture of the transport activity, and no way of optimising the use of a hired-in vehicle fleet. The task given to THE LOGISTICS BUSINESS was to identify how service could be improved while reducing costs, and to propose an effective management structure to develop the operation further.

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