Delivery is the Key to Home Shopping

The growth in internet access for householders, coupled with the massive investments being made in marketing by on-line businesses, has seen a phenomenal growth in home shopping. Initially, it was the early adopters, people comfortable with the workings of computer communication and the web who found on-line shopping preferable to visiting the outlet centre or high street. Now, as access becomes more straightforward and is widely accepted, those of us connected to the internet can purchase anything from pizzas to holidays, cars to books; simply by surfing the web.

Simon Tomlinson, a director of Birmingham based supply chain consultants THE LOGISTICS BUSINESS has hope for e-shopping, but feels that the delivery methods adopted by companies will be the making or breaking of their businesses.

Home Shopping Press Release (pdf)